Skip to product information
1 of 1

Ducretet Thomson - Skier on TV

Ducretet Thomson - Skier on TV

ID# 13742
Bernard Villemot
1964
62" x 45.25"
(157cm x 115cm)
Regular price ¥258,000 JPY
Regular price Sale price ¥258,000 JPY
Sale Sold out
Shipping calculated at checkout.

This is an extremely rare poster by Bernard Villemot. It was created in 1964 to promote the clarity of the Thomson Ducretet television set, and highlights the broad range of Villemot's extensive talents. A highly stylized and detailed image of a skier projects out of the TV, onto an elegant and loosely drawn lounging woman. The loose linework on the reclining lady helps to contrast with the extremely clear image of the television, which we are told highlights the "purity of lines".

Eugene Ducretet (1844 - 1915) founded his eponymous company in 1864 as an inventor and scientist in the very early years of radio development. Ducretet sold radios, phonographs, and telegraphs and was sold to Thomson in 1931. Thomson is a massive retailer of electronic consumer goods such as televisions, radios, and transmitters to this day.

Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemot received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively "was to treat a poster as though it were a painting". His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.

To read more about Villemot please click on the link - https://postergroup.com/blogs/the-ross-art-group-blog/the-work-of-bernard-villemot

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.

Shipping Info

We ship internationally and insure all deliveries. Learn about our methods for shipping & more.

FAQs

See answers to our most common questions, here

Looking to Sell?

We are always interested in acquiring special pieces. Let's get in touch!

View full details
Orangina Vintage Posters

What Does 'Original' Mean?

We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.

Learn More
  • If there's anything you want to know about posters, vintage or more modern, there's nothing Mr Ross doesn't know. His open and friendly manner helps one to choose the most suitable material whether for decoration, investment or whatever... I can't recommend him highly enough.

    - Simon

  • Just wanted to say thanks for the poster. You sent it on Thursday and it was delivered the following Monday (nearly quicker than it took us to get home) to our house in Perth, Australia. We have just had it framed. We love it; it goes perfectly with the room.

    - Kasia & David

  • The Ross Gallery has the best selection of vintage posters I have ever seen. Seriously, if you are in the market, they are the people. And, they know everything there is to know about the posters' provenance.

    - James