This is an extremely rare poster by Bernard Villemot. It was created in 1964 to promote the clarity of the Thomson Ducretet television set, and highlights the broad range of Villemot's extensive talents. A highly stylized and detailed image of a skier projects out of the TV, onto an elegant and loosely drawn lounging woman. The loose linework on the reclining lady helps to contrast with the extremely clear image of the television, which we are told highlights the "purity of lines".
Eugene Ducretet (1844 - 1915) founded his eponymous company in 1864 as an inventor and scientist in the very early years of radio development. Ducretet sold radios, phonographs, and telegraphs and was sold to Thomson in 1931. Thomson is a massive retailer of electronic consumer goods such as televisions, radios, and transmitters to this day.
Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemot received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively "was to treat a poster as though it were a painting". His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
To read more about Villemot please click on the link - https://postergroup.com/blogs/the-ross-art-group-blog/the-work-of-bernard-villemot
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.