Fiorucci - Safety Jeans - Boots

A striking, low-angle black-and-white photograph fills the sheet with a crowd of legs in hard-wearing denim tucked into scuffed Western boots—some fitted with spurs and harness straps. The gritty texture, cropped composition, and street-reportage feel turn workwear into attitude, while the punch of the orange “Fiorucci Safety Jeans” at the base fixes the image as an advertisement for the brand’s rugged, utility-minded line. It’s classic Fiorucci: documentary cool repurposed as fashion, with American cowboy iconography recast for the late-1970s/early-1980s style moment.Founded in Milan in 1967 by Elio Fiorucci (1935–2015), the label fused Italian design with London and New York street culture to create a pop-forward identity—bold graphics, playful kitsch, and reimagined denim. The New York flagship opened in 1976 and quickly became a cultural magnet—often dubbed a “daytime Studio 54”—cementing the brand’s strong presence in the U.S. and making its posters and shop visuals highly collectible.This is an Original Vintage Poster, it is not a reproduction. This poster is printed on heavyweight paper and in excellent condition. We guarantee the authenticity of all our posters.