Fissa - Cappiello

This striking vintage poster by Leonetto Cappiello (1875–1942) was created in 1932 to advertise Fissa, a company specializing in leather dye for shoes and leather goods (Chaussures et Maroquinerie). The bold design features a stylized, mask-like face formed from bands of vivid color—blue, brown, black, red, purple, and green—symbolizing the wide range of shades in which the company could dye leather. Against a brilliant yellow background, the design is simple yet visually powerful, demonstrating Cappiello’s mastery at creating an instantly recognizable image with minimal detail.Produced after World War I, this poster reflects Cappiello’s later style, when his imagery became even more distilled, modern, and abstract. By the 1920s, his ability to reduce a message to its most essential form—an emblematic image paired with bold typography—solidified his reputation as the father of modern advertising.Leonetto Cappiello, born in Livorno, Italy, in 1875, and later active in Paris, revolutionized poster design by moving away from the ornate, illustrative traditions of Art Nouveau. His career spanned more than four decades, and his works for wine, liqueurs, fashion, tobacco, and countless consumer goods remain highly sought after by collectors for their innovation and enduring visual impact.To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThis is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. Please note that the horizontal shading in the image is part of the design by Cappiello. We guarantee the authenticity of all our posters.