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Original Vintage Maitre de l'Affiche Pl 207 Grand Bazaar Toy Store by Fernel 1900

Maitres De L'Affiche - Pl 207 Grand Bazar Des Halles et des Postes

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¥35,500
1900
11" x 15" - 28cm x 38cm
13212

Maîtres de l'Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a smaller 11 x 15 inch format, was put together by Jules Chéret, the father of poster art and distributed between 1895 – 1900. The varied selection of prints were sold in packages of four and delivered monthly to subscribers. Designed for a subscription audience it showcased the most influential posters of the era in a collectible small format.

Fernand Fernel (1865-1933) was a Belgian poster designer, painter, and illustrator. Famed artist Privat Livemont and Fernel brought the Belgian art aesthetic to Paris at the turn of the century. Fernel created many posters over his career, and this is one of his most joyful. Commissioned to advertise a toy store in Paris, Fernel has decided to show if its main clientele - playful children. A girl dons a witch hat and plays with a doll, while a young boy rides his play pony while wearing a newspaper colonel's cap.

This image was created for the 2nd Annual Exposition of Art by Women, hosted by the Central Union of Decorative Arts. The work features a female student and teacher in the central portion of the frame; the teacher points to the text on the blackboard which acts dually as the advertisement. It reads, "Les Arts de La Femme" (Art of the Woman). The student, outfitted in a yellow dress sits attentively at her desk with her pen and ink. The exhibition went from April 19th to June 10th, 1885 and was held at Palais De L’Industrie in Paris.

This is an original vintage print, not a reproduction. This poster is on heavyweight paper, and is in excellent condition. We guarantee the authenticity of all of our posters.

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