This large format poster makes excellent use of Bernard Villemot's orange peel swirl motif, which the artist developed and carried through many posters for Orangina for over thirty years. Villemot is known for his use of semi-nudes and beach scenes in his advertising artwork, and this is another great example of his playful spirit.
Orangina is a carbonated beverage made from a mixture of citrus fruits that contain no artificial coloring. The drink made its debut in 1935 and is known for its signature bottle design which features pebbled glass to mimic the feel of an orange peel.
The artist, Bernard Villemot, developed the Orangina swirl logo to solve a French advertising regulation that prohibited the depiction of fruit on advertising for drinks with less than 20% juice content. The orange swirl logo has precedent in the 1920's advertising of Leonetto Cappiello and his artwork for Bitter Campari.
Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemot received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively "was to treat a poster as though it were a painting". His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
To learn more about the career of Villemot, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/the-work-of-bernard-villemot
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.