Order Coal Now - Don't Shiver

A clever cartoon of a cute penguin shivering in the cold reminds the viewer to order coal in this 1944 WWII propaganda poster by Egmont Arens (1888-1966). The United States was preparing to enter the Second World War, and public service announcements were issued in a variety of art styles to communicate important messages to the public. Here, the concern for shortages of fuel urges the viewer to prepare for the upcoming winter.

Egmont Arens (1889 - 1966) was an American publisher, industrial designer and commercial artist who specialized in product packaging design. He briefly ran a book shop in Washington Square before entering the publishing business where he promoted modern artists such as, Alfred Stieglitz, Georgia O'Keeffe, Max Weber, and George Bellows among others. He served as art editor for Vanity Fair and other magazines in the 1920's. Arens founded a design company in 1935 and created advertising material for General Electric, Coca Cola, Anheuser-Busch to name a few. He was an artist of many talents, and created store floor plans, furniture models and innovative product designs. Some of his industrial design models are on display at the Museum of Modern Art and San Francisco Museum of Art.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.
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