Perrier Zeste - Large

This poster beautifully presents the three flavors for Perrier Zeste: lemon, orange, and lime. The texts below used the consistent color as the packaging, further deepening viewers’ memory for the new products. In the lower right corner, Villemot also included the company’s slogan, "C’est fou!", which means "It is crazy!"

Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemont received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively "was to treat a poster as though it were a painting". His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
To read more about Villemot please click on the link - https://postergroup.com/blogs/the-ross-art-group-blog/the-work-of-bernard-villemot

This is an Original Vintage Poster; it is not a reproduction. This poster has been printed on heavyweight paper, and is in excellent condition. We guarantee the authenticity of all of our posters.