Sauveterre de Bearn

This evocative French travel poster promotes the historic town of Sauveterre-de-Béarn, situated along the Gave d’Oloron river in southwestern France. Issued for the Chemins de Fer du Midi railway network, the image invites travelers to discover the region’s medieval architecture, lush landscapes, and tranquil waterways.Chemins de Fer du Midi, one of France’s major southern railway companies, commissioned artists to produce visually striking posters that encouraged leisure travel to the Pyrenees, Atlantic coast, and rural towns of the southwest. These posters played a crucial role in shaping early 20th-century tourism by transforming regional destinations into desirable holiday escapes.The poster is signed in the lower left “Sauvetterre Béarn 47,” which likely refers to the location and the year 1947 rather than the artist’s name. The identity of the artist remains unknown, a not uncommon occurrence with regional French railway posters of this period, where many works were produced by staff artists or local illustrators whose names were not always recorded.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.