This poster by the famous Leonetto Cappiello is one of his last designs ever made. Created in a monochromatic blue, a mother guides her energetic children forward, both physically and symbolically. It is an elegant and sophisticated design, created for the French Ministry of Public Health's National Children's Week in 1939. This poster, like many created by Cappiello, was done in multple sizes due to his popularity amongst the public.
Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.
To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.