Tous Boivent de la Biere Mosellane

This poster by Édouard Dolléret displays the artist’s distinctive visual language, combining bold geometry, simplified figures, and strong graphic balance to celebrate Mosellane beer. The composition emphasizes camaraderie and shared enjoyment, using stylized human forms and rhythmic repetition to convey the social pleasure of beer drinking. The restrained color palette and confident shapes give the image immediate impact, while the playful yet orderly design reflects Dolléret’s modernist sensibility.Created as part of a broader promotional campaign, the poster reinforces the identity of Mosellane beer as a product rooted in regional pride and collective tradition. Dolléret’s approach transforms a commercial message into a symbolic scene of unity and conviviality, aligning the beverage with craftsmanship, local production, and everyday celebration. The clarity of the typography and imagery ensures that the message is both direct and visually memorable.Édouard Dolléret (1903–1984) was a French graphic artist and poster designer whose work is recognized for its strong compositional structure and modernist style. Active during the mid-twentieth century, he produced advertising posters that balanced humor, symbolism, and bold visual clarity. His designs remain admired for their timeless graphic appeal and their ability to communicate regional identity through refined, accessible imagery.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.