Modernity comes rolling into town by way of automobile in this charming early auto poster for motor oil. The adventurous and glamorous couple careen through a provincial square, startling a horse on an old fashioned buggy. The shop that sells Cabanne- Nirouet oil is bustling with business, showing off how in-demand the product is.
This poster is by Ernest Montaut (1878-1909). Montaut was a French poster artist that invented and used many printing techniques. Among them were speed lines and the deliberate distortion of perspective to create the illusion of movement and speed. Montaut's work can be seen as a testimony of early history of motorized transport, usually depicting images of motorboat racing, motorcycles, motor car racing, zeppelins and biplanes. Montaut's work became popular in Paris, where it was shown in stores on the Rue de l'Opera and Rue de la Paix.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in very good condition. There is a small blemish above the 'B" in 'Bourrelier'. We guarantee the authenticity of all of our posters.