Corset Le Furet - Cappiello

This elegant vintage poster by Leonetto Cappiello (1875–1942) was created to advertise the Corset Le Furet, a fashionable and innovative corset of the early 20th century. With the promises of “Hygiene, Elegance, Suppleness,” the product is promoted as one that “supports but does not compress,” offering both style and comfort. The lively image shows a smiling red-haired woman gracefully modeling the corset against a bright yellow background, her pose and expression radiating confidence and charm. The tagline further boasts that it “gives the suppleness of the Orient with the grace of France,” emphasizing both exotic allure and national refinement.Leonetto Cappiello, born in Livorno, Italy, in 1875, and active in Paris from 1898, transformed poster art with his bold and modern approach. Known as the father of modern advertising, Cappiello broke away from the ornate detail of Art Nouveau to create striking, simplified designs that instantly caught the eye. His work for a wide range of products—including wines, spirits, cosmetics, fashion, and entertainment—defined early 20th-century poster design and remains highly sought after by collectors.To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThis is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.