Fiorucci - Occhiali Glasses

Pop-art bold and beach-club bright, this poster centers on a grinning woman in turquoise sunglasses, her hair adorned with flowers and her face ringed by graphic arrows, glittering stars, and rainbow bands. Cruise-ship silhouettes and a speckled, metallic ground amplify the jet-set mood, while the Italian headline “Occhiali” (“Eyeglasses”) and the blocky, multi-color FIORUCCI logotype make the ad read like fashion fireworks. Designer uncredited; a studio-driven campaign aesthetic typical of the brand’s late-1970s/1980s visuals.Fiorucci was founded in Milan in 1967 by Elio Fiorucci (1935–2015). From the start, the label fused Italian style with London street culture and American pop, building a bold graphic world that embraced leopard prints, metallics, fluorescent color, and cheeky imagery. The brand’s visual identity—shaped by creative collaborators such as graphic designer Italo Lupi and photographers including Oliviero Toscani—translated fashion into posters, ads, and window displays that felt like events. Fiorucci’s U.S. breakthrough came with the New York flagship opened in 1976, quickly dubbed a “daytime Studio 54.” It became a cultural hub for artists, musicians, and fashion insiders, fueling intense American demand for Fiorucci’s stretch denim, disco-era looks, and collectible graphics. This pop-savvy presence across the U.S. in the late 1970s is why original Fiorucci posters remain highly sought after today.This is an Original Vintage Poster, it is not a reproduction. This poster is printed on heavyweight paper and in excellent condition. There may be some handling marks on the poster. We guarantee the authenticity of all our posters.