Join The Sun On A Ski Run In France

Jacques Dubois brings a playful and imaginative spirit to this charming French ski poster, transforming the sun itself into a joyful skier. Suspended on a chairlift high above the mountains, the radiant figure—with its beaming face and streaming sunbeam hair—embodies warmth, optimism, and the irresistible allure of winter sports in France. The clear blue sky, snow-covered peaks, and crisp shadows create a sense of alpine freshness, while the whimsical anthropomorphic sun captures the lighthearted appeal that French tourism advertising embraced in the mid-century.Designed to promote winter travel to France, the poster highlights the unique combination of brilliant sunshine and world-class skiing that defines many French alpine destinations. Dubois uses simplified forms and vibrant color contrasts to achieve immediate impact, ensuring the message is both inviting and memorable. The stylized treatment—part fantasy, part celebration—positions the French mountains as a place of fun, beauty, and effortless enjoyment.Jacques Dubois (1912 – 1994), active in the mid-twentieth century, was known for his bright, imaginative compositions and his ability to infuse promotional work with personality and charm. His posters often use friendly characters, bold colors, and clean design to create a sense of delight, making his work stand out among European travel advertising of the era.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.