L Segol Fils - Cappiello

This striking vintage wine poster by Leonetto Cappiello (1875–1942) was created to promote the wines of Grands Chais du Médoc and the firm L. Ségol Fils of Le Bouscat in the Gironde region of Bordeaux. Known for their “authentic wines,” the company highlighted its quality with this elegant advertisement. The image presents a fashionable woman in a flowing rose-colored gown and large hat, glass in hand, smiling at a tuxedoed gentleman as he pours her a glass of Médoc. The composition reflects Cappiello’s signature ability to convey refinement and allure through bold colors, simplified forms, and playful characterizations.Leonetto Cappiello, born in Livorno, Italy, in 1875 and active in Paris from the turn of the century, is considered the father of modern advertising. He revolutionized poster design by moving away from the detailed, decorative style of Art Nouveau toward bold, eye-catching imagery centered on single, memorable figures. His work for countless brands of wine, spirits, and consumer products made him one of the most sought-after poster artists of the early 20th century, with a career spanning more than four decades.To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThis is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.