La Fete De L'Affiche

This image was created by Bernard Villemot for an exhibition called The Festival of Posters and it featured his works. The iconic image was used in other forms in Villemot’s advertisements for Bally. The poster was also printed with black text at the bottom promoting specific venues where the exhibition was held.

Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemot received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively "was to treat a poster as though it were a painting". His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.

To learn more about the career of Villemot, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/the-work-of-bernard-villemot

This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.