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Lazzaroni - Amaretti di Saronno

Lazzaroni - Amaretti di Saronno

ID# 13174
Giorgio Muggiani
27.5" x 39"
(70cm x 99cm)
Regular price $750 USD
Regular price Sale price $750 USD
Sale Sold out
Shipping calculated at checkout.

This poster, an advertisement for Italian brand Amaretti Di Saronno features a black background with a server in the middle of the image in a bright red and royal regalia, holding out a tray of the Italian biscuits and treats.

Lazzaroni is the name of the brand which distributes and makes several biscuits and bakery products manufactured by the company D. Lazzaroni & C. Spa. Amaretti Di Saronno, which this poster is directly advertising refer to the Amaretto (almond flavored macaron) traditional to Saronno, a commune of Lombardy in Italy (Wikipedia).

The artist Gigorgio Muggiani (1887 – 1938) was an Italian illustrator and pioneer of advertising illustration also well known for his contribution of creating and designing the uniform for the Milan International Football club. Muggiani attended Institut auf dem Rosenberg in Switzerland and was the son of a family of wealthy Milanese merchants. Some of Muggiani’s most important illustrations and campaigns for Italian products include those for Cinzano, Pirelli, Societa di Navigazione, La Rinascente, Martini, Biscotti Lazaroni and Moto Guzzi.

This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.

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We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.

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