Levy's Jewish Rye Bread - School Boy

Levy's is a bakery that opened in Brooklyn, New York in 1888. It is most famous for its Jewish rye bread. Levy's was first known for its "cheese bread," but the bakery's real hallmark is its authentic seeded rye with its thick crust and heavy texture in a thin slice. The company was sold to Arnold's Bread in Greenwich, CT in the late 1970s and the 1888 sourdough starter that is at the root of every loaf made the move as well. It remains to this day a popular sandwich bread in New York's Metropolitan Area.

This image of an African American schoolboy clearly conveys the message that, "You Don't Have to be Jewish to Love Levy's Rye Bread". It is part of an explosively popular ad campaign that consisted of diverse people eating what was once thought of an exclusively Jewish treat. It was conceived by Judy Protas, William Bernbach, William Taubin, and Phyllis Robinson of the ad agency DDB. "We had a local bread, real Jewish bread, that was sold widely in Brooklyn to Jewish people," Protas told The New York Times in 1979. "What we wanted to do was enlarge its public acceptance. Since New York is so mixed ethnically, we decided to spread the good word that way." The posters were hung primarily in the New York subway system. This particular poster was so well-loved by Malcolm X, that he had his photograph taken next to it.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.