Loie D'Or - Cappiello

This image by Leonetto Cappiello promotes the goose liver pate brand, L’oie D’or (The Golden Goose). Saturated in red and gold, this advertisement dutifully spotlights the regality of the Golden Goose Pate brand. Both the goose and the canister of liver are wearing crowns to further signify the premier quality of the product. It is the finest of pates, and Cappiello masterfully signals that in this beautiful poster.

Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.

To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello

This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.