Longines - Cappiello Maquette Framed

Longines, the esteemed Swiss watchmaker founded in 1832 in Saint-Imier, has long been synonymous with precision, elegance, and innovation. By the early 20th century, the brand had established itself as a leader in horology, known for its high-quality timepieces and pioneering advancements in watchmaking technology. In 1889, Longines introduced its iconic winged hourglass logo, which remains the oldest unchanged, active trademark registered with the World Intellectual Property Organization .(Wikipedia)
This particular image, created circa 1911 by the renowned Italian-French artist Leonetto Cappiello, masterfully encapsulates Longines' commitment to excellence. Cappiello, often hailed as the father of modern advertising, revolutionized poster design with his bold use of color, striking imagery, and simplified compositions that captured viewers' attention at a glance. (Wikipedia)
In this evocative image, Cappiello presents Chronos, the Greek personification of time, seated atop a cloud, adorned with wings, and holding a scythe and hourglass—traditional symbols of time's passage. Above his head, he supports an oversized Longines pocket watch, symbolizing the brand's mastery over time itself. The juxtaposition of mythological elements with the modern precision of Longines timepieces underscores the brand's timeless appeal and its harmonious blend of tradition and innovation.
To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello
This original gouache on paper measures 68 x 45.7 cm and is signed by Cappiello in the lower left corner. It stands as a testament to the golden age of poster art and the enduring legacy of both Longines and Cappiello. It is a true original piece of Cappiello's work in his hand. The artwork is matted and framed in a custom molded acrylic frame that beautifully showcases the original artwork by Cappiello.