Maîtres de l'Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a smaller 11 x 15 inch format, was put together by Jules Chéret, the father of poster art and distributed between 1895 – 1900. The varied selection of prints were sold in packages of four and delivered monthly to subscribers. Designed for a subscription audience it showcased the most influential posters of the era in a collectible small format.
Jules Chéret (1836-1932) was known as the "Father of the Modern Poster." He was a French painter and lithographer who traveled to England as an apprentice and introduced the latest lithography techniques to French culture. Paired with his creativity and artistic flair, Chéret began creating advertisements for cabarets, music halls, and theaters. His artwork is typified by his influence of the Rococo movement to create vivid advertising, often featuring free-spirited young women that became known as "Chérettes." These figures have become quintessential Belle Epoque imagery. Chéret's posters earned him a gold medal at the Paris World's Fair in 1889.
This particular poster by Cheret advertises the show, La Marche Au Soleil (Walking in the Sun) at La Bodiniere. La Bodiniere was a popular French theatre operated by Charles Bodiniere from 1890-1902. The image features a woman in a grand yellow dress positioned at the left-most portion of the frame, holding in either hand a tambourine and mask. Behind her, a jester dances and gazes slyly toward the left of the image.
This is an original vintage print, not a reproduction. This poster is on heavyweight paper, and is in excellent condition. We guarantee the authenticity of all of our posters