Orangina Light

Orangina Light is a 1989 French beverage advertisement by Bernard Villemot (1909-1989) for the popular soft drink. This large format poster makes excellent use of Villemot's narrow composition to infer the slimming nature of the diet drink. Villemot is known for his use of fashion models in his advertising artwork. Here the lady's large hat alludes to the orange peel logo of the company.

Orangina is a carbonated beverage made from a mixture of citrus fruits that contain no artificial coloring. The drink made its debut in 1935 and is known for its signature bottle design which features pebbled glass to mimic the feel of an orange peel.

Bernard Villemot developed the Orangina swirl logo to solve a French advertising regulation that prohibited the depiction of fruit on advertising for drinks with less than 20% juice content. The orange swirl logo has precedent in the 1920's advertising of Leonetto Cappiello and his artwork for Bitter Campari.

To learn more about the career of Villemot, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/the-work-of-bernard-villemot

This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in very good condition. There are very minor printer's creases, which have been professionally restored. We guarantee the authenticity of all of our posters.