The "Dot Com" boom of the early 2000s exploded the options for travel for the everyday person, bringing the travel agency virtually into our homes. One company at the forefront was Orbitz, and this poster is part of their very first campaign from 2001. In order to differentiate themselves from the competition, Orbitz decided to pay homage to the heyday of travel agencies - the 1950s. They employed two of the era’s illustrators, Robert Swanson and David Klein - then in their ‘80s - to create five great images that harkened back to the Mad Men era of advertising. Pictured here is a reference to a poster created by Stan Galli for United Airlines to California in the 1950s. The original image by Stan Galli is one of the most admired travel poster of the era.
Orbitz chose to work with the design firm TBWA/Chiat/Day on this inaugural campaign for wise reasons - this was the same graphic design firm that helped launch the first Macintosh computer, as well as Apple’s iconic Think Different campaign of the late 1990s. Chiat saw the connection between Orbitz and the nostalgia of the travel agency.
This is an Original Vintage Poster. It is not a reproduction. This poster is printed on heavyweight paper and is in excellent condition. We guarantee the authenticity of all our posters.