Air France - Paris A Londres - DeValerio

This vibrant and highly graphic Air France poster by Roger de Valerio captures the speed and efficiency of modern air travel through a bold and imaginative composition. A sleek aircraft cuts diagonally across the image, flying between two stylized green landmasses divided by a flowing blue channel, symbolizing the route between Paris and London. The headline “Paris Londres en 1h30” highlights the remarkable travel time, underscoring the convenience and technological progress of aviation during this period. The tagline “Le Confort Qui Va Vite” (“Comfort That Goes Fast”) reinforces the idea that speed and luxury can coexist, a key selling point for early commercial flight.Air France was formed in 1933 through a merger of several smaller international companies. These airlines had already built extensive networks across the world, and when combined under the Air France umbrella they created an unprecedented accessibility to global travel. Air France remains one of the most highly regarded international airlines, servicing 78 countries around the world. It served as France’s primary national flag carrier for seven decades prior to its 2003 merger with KLM.Posters have always been essential to Air France’s communications. It has assembled one of the greatest poster collections in the world, with over 1,500 designs created by some of the most celebrated illustrators of the 20th century. Air France posters are typically bold and visually striking, often using minimal text while portraying destinations as dream-like and air travel as the gateway to those dreams.Roger de Valerio (1886–1951) was a French illustrator and poster artist associated with the Art Deco movement, known for his refined, modern compositions and his ability to communicate complex ideas with clarity and elegance. He produced a number of posters for transportation and tourism, including commissions for Air France during the formative years of commercial aviation. De Valerio’s work is characterized by strong design structure, simplified forms, and a sophisticated use of color, all of which are evident in this composition, where he distills the concept of rapid international travel into a visually striking and immediately understandable image.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.