Air India - Shikar

This vibrant original vintage Air India poster from 1969 captures the charm and whimsy that defined the airline's celebrated advertising campaigns. Inspired by traditional Indian miniature painting styles, the artwork vividly depicts a hunting scene (referred to as "Shikar") where a rotund, turbaned hunter faces a ferocious tiger while his companions observe, blending humor with cultural storytelling.
Air India's posters became iconic during the mid-20th century for their innovative and colorful designs. They frequently drew on Indian art traditions and motifs to craft advertisements that celebrated Indian culture while appealing to an international audience. These posters often showcased exotic locations, cultural themes, and the airline's signature wit.
Central to Air India's branding during this era was the introduction of the Maharajah figure in the 1940s. Designed by Bobby Kooka and Umesh Rao, the Maharajah, with his portly figure, twirled mustache, and turban, became a beloved symbol of the airline. He embodied regal hospitality and playful charm, often humorously depicted in various cultural and global contexts, making him a timeless mascot recognized worldwide.
This poster, with its bold imagery and rich palette of greens, golds, and reds, showcases Air India's ability to merge humor and art. The stylized depiction of the tiger hunt, a theme deeply rooted in Indian history and folklore, resonates with traditional aesthetics while offering a playful, modern twist.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition.
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