Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The "Think Different" phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, "Think". The campaign was swiftly approved by Apple, then begun with the television commercial, which first ran on Sept. 28 1997, followed by the print ads, billboards and posters. (Source -Inspiration Room)
To read more about this renowned campaign, click on this link to read a background article by Rob Siltanen who was the Creative Director for the campaign - https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#7bc50b3962ab.
This poster is from the series issued by Apple in 1998 and it features Lucille Ball and Desi Arnaz who were best known for their comedy series on television called, I Love Lucy. Married in real life , the couple featured Lucille Ball as a zany redhead married to her Cuban born husband who was a band leader. Lucille Ball was a pioneer comedienne and she and Desi were innovators in the television field with their series.
This is an Original Poster , it is not a reproduction. The poster was printed on heavy weight paper and is in excellent condition. We guarantee the authenticity of all of our posters.