This is one of Jules Cheret's most attractive posters from his early period in the late 1880's. It is a large size image that is promoting the new fashions for Women and Girls at the Aux Buttes Chaumont Department Store.
Jules Chéret (1836-1932) was known as the "Father of the Modern Poster." He was a French painter and lithographer who traveled to England as an apprentice, and introduced the latest lithography techniques to French culture. Paired with his creativity and artistic flair, Chéret began creating advertisements for cabarets, music halls, and theaters. His artwork is typified by his influence of the Rococo movement to create vivid advertising, often featuring free-spirited young women that became known as "Chérettes." These figures have become quintessential Belle Epoque imagery. Chéret's posters earned him a gold medal at the Paris World's Fair in 1889.
You can read more about the life of Jules Cheret on our blog post: https://postergroup.com/blogs/the-ross-art-group-blog/jules-cheret-father-of-the-modern-poster
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.
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