This elegant poster created to promote Bally shoes is a wonderful example of how just a few lines can form an image. A woman bows down to fasten her shoes, her first step in getting dressed for the day.
The Bally Company was founded in 1851 by Carl Bally in Switzerland, and originally manufactured elastic ribbon. The company quickly grew to an industry leader by stores around the world.
Pierre Fix-Masseau (1905-1994) was the son of accomplished French sculptor, Pierre Felix-Masseau. Fix-Masseau began his career as an apprentice to master Art Deco designer A.M. Cassandre, for whom he worked for from 1926 to 1928. This experience greatly impacted Fix-Masseau, who continued to work within the Art Deco style for the remainder of his long career. Cassandre's interest in foreshortening, heightened focal points, and flattened planes can be seen in Fix-Masseau's works. Fix-Masseau combined Cassandre's influence with his own mastery of perspective and intricate detail to create his own, distinctive style. Fix-Masseau is best remembered for his posters featuring railway and automotive themes.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.
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