J. P. Bemberg was a German rayon manufacturer that produced an unusually fine artificial fiber which became known as Bemberg®. J. P. Bemberg came under the control of Vereinigte Glanzstoff-Fabriken and eventually disappeared after a series of mergers and divestitures, but Bemberg™ rayon was still being produced in 2015 by Asahi in Japan. This playful image by the very talented artist Rene’ Gruau depicts the acrobat wearing some Bemberg fabric for his costume.
René Gruau (4 February 1909 – 31 March 2004) was a fashion illustrator whose exaggerated portrayal of fashion design through painting has had a lasting effect on the fashion industry. Because of Gruau's inherent skills and creativity, he contributed to a change in the entire fashion industry through the new pictures that represented the already popular designs created by designers in the industry. The benefits, including economic stimulation and enhancement of advertising are still present in the industry today via a new way of fashion illustration, fashion photography. Gruau became one of the best known and favorite artists of the haute couture world. Gruau’s artwork is recognized and commended internationally in some of Paris and Italy's most prestigious art museums including the Louvre in Paris. In addition to his international fame and recognition, "Gruau's artwork is known for its timeless and enduring style". In this 1986 poster for the Lido nightclub in Paris, Gruau shows his elegant style in promoting a series of upcoming performances at the Lido.
To read more about Rene Gruau, click on this link: https://postergroup.com/blogs/the-ross-art-group-blog/rene-gruau-bridging-classic-poster-design-with-modern-advertising
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.