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Original Vintage Del Monte Roundup Poster c1965 Rancher Cowboy

Del Monte Roundup - Large Horizontal

Vendor
Anonymous
Regular price
$550
Sale price
$550
C1965
49.25" x 34.75" - 125cm x 88cm
10021

Del Monte Roundup Large Horizontal is part of a c. 1965 advertising campaign for Del Monte Foods. Del Monte Foods is a California based company founded in 1886 that specializes in processed and canned fruit and vegetables. The poster series is beautifully painted in the traditional illustrative style.

This complete series was used in supermarkets around the United States to advertise the canning company's "Round-Up" Campaign. Starting in the 1940's and appearing biannually, Del Monte took advantage of the popular iconographies of cowboys and the West to encourage customers to 'round-up' on canned peaches and veggies. This usually accompanied a sale on the goods; further encouragement for customers to buy in bulk.

Please visit our other Del Monte Posters: https://postergroup.com/category_search.asp?keyword=del+monte

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.
We guarantee the authenticity of all of our posters.