Don't Let Up - Keep on Saving Food

During World War One, posters were an essential way to get information out to the general population. This Original Vintage Poster was designed by Francis Louis Mora (1874-1940) c1917 for the U.S. Food Administration as part of a campaign to conserve food on the Homefront. The image shows an American soldier standing over an injured German solider with the gray skies of battle behind them.

In 1917, President Woodrow Wilson created the U.S. Food Administration, which operated offices in each state. The Administration was created to conserve and supply the distribution of food during the war, facilitate transport of food, and retain governmental authority over food through voluntary agreements. There were multiple efforts made during the war to conserve food. The USFA's first director was Herbert Hoover. It was he who coined the phrase that "Food, will win the war". With the support of the Council of Defense and other government organizations, he encouraged homeowners to sign pledges testifying to their efforts to conserve food. This resulted in 'Meatless Mondays', 'Porkless Saturdays' and so forth. The Food Administration prevailed by combining patriotism and advertising; they so even went so far as to create their own advertising division.

Francis Luis Mora was a Uruguayan-born painter and illustrator who immigrated to the United States. There is unfortunately not much known about his career other than the WWI images he created for the U.S.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.