Doxa Swiss Watch

This original vintage poster was designed in 1955 to promote the elegance and precision of Doxa Suisse watches, featuring their celebrated 21-jewel movement. In this striking composition, the watch itself takes center stage—rendered in bold, almost three-dimensional detail—floating against a sleek black and gold backdrop that radiates timeless sophistication. The watch’s hands point proudly to twelve, symbolizing perfect punctuality.
Founded in 1889 by Georges Ducommun in Le Locle, Switzerland, Doxa has long been celebrated for innovation and quality. The brand gained early acclaim for producing reliable timepieces for professionals and adventurers alike. By the mid-20th century, Doxa was renowned for its precise 21-jewel mechanical movements—an industry benchmark for accuracy and durability. The phrase "21 Jewels" referred to the tiny synthetic rubies used to reduce friction in the movement, and it became a powerful symbol of superior watch making.
This poster is emblematic of postwar European advertising: clean, bold, and aspirational. The luxurious gold tones and dramatic lighting mirror the sophistication of the product itself, capturing the viewer’s attention while conveying a clear message of prestige and reliability. Swiss watches were fast becoming global status symbols, and Doxa positioned itself firmly within this narrative of excellence.
This is an Original Vintage Poster; it is not a reproduction. It is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all our posters.