Excursions En Normandie - Alo

This evocative railway poster by Charles Halle, working under the name Alo, presents a romantic vision of the Norman countryside. Towering rock formations rise above a winding stream, framed by autumnal foliage and soft, natural light. The carefully balanced composition leads the eye through the landscape, inviting the viewer to imagine a peaceful excursion into nature, far from the bustle of the city. Alo’s use of warm earth tones and gentle contrasts gives the scene a timeless, painterly quality.Created to promote leisure travel on the Chemins de Fer de l’État, the poster reflects the early twentieth-century French enthusiasm for regional tourism. Normandy is depicted as a place of natural beauty and quiet contemplation, easily accessible by rail. The image emphasizes escape and discovery, aligning perfectly with the railway company’s goal of encouraging urban travelers to explore France’s diverse landscapes.Charles Halle (1882–1964), known professionally as Alo, was a French painter and poster artist active during the golden age of travel advertising. He was particularly admired for his landscape posters, which combined strong draftsmanship with a refined sense of color and atmosphere. Alo’s work often bridged fine art and commercial illustration, helping to elevate railway posters into enduring works of graphic art that remain highly collectible today.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.