Go Greyhound - Florida - Small

This original vintage poster from the 1960s captures the tropical allure of Florida’s sun-soaked beaches, inviting travelers to discover the Sunshine State’s coastal attractions via Greyhound bus. The artwork depicts relaxed beachgoers basking beneath striped umbrellas, framed by swaying palm trees and a brilliant turquoise sea — evoking a scene of effortless leisure and warm-weather escape.
The "Go Greyhound" campaign, introduced in 1956, was part of a broader postwar movement to promote bus travel as a modern, comfortable, and affordable alternative to driving. With the rise of the American middle class and increased vacation time, this campaign encouraged exploration and freedom, offering accessible travel to iconic domestic destinations like Florida. Posters such as this served as vibrant invitations to adventure — using bold, clean lines and stylized landscapes characteristic of the mid-century modern aesthetic that dominated American travel advertising in the era.
Though the artist of this piece remains unknown, their work contributes to a broader legacy of optimistic, aspirational poster art that helped define America’s visual identity during the travel boom of the 1950s and 1960s.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.