Maitres De L'Affiche - Pl 163 Armour & Co.

Maîtres de l'Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a smaller 11 x 15 inch format, was put together by Jules Chéret, the father of poster art and distributed between 1895 – 1900. The varied selection of prints were sold in packages of four and delivered monthly to subscribers. Designed for a subscription audience it showcased the most influential posters of the era in a collectible small format.

This image was created by Albert Guillaume ( 1873 – 1942), a noted caricaturist and poster artist, for the Armour Co. which manufactured meat extract that they sold in all types of food stores. Guillaume’s clever and humorous use of the wrestler with his many awards on his chest implies to the viewer that the product will strengthen the consumer and achieve the finest results. The athlete is surrounded by all sorts of gear to further signify that the product will support all manner of activity.

This is an original vintage poster, not a reproduction. This poster is on heavyweight paper, and is in excellent condition. We guarantee the authenticity of all of our posters.