Free Domestic Shipping on All Orders $500+

Original Maitres de L'Affiche Poster 1899 PL 189 -Louvre Jouets by Jules Cheret

Maitres De L'Affiche - Pl. 189 Louvre Jouets

Vendor
Jules Cheret
Regular price
$350
Sale price
$350
1899
11.5" x 15.5" - 29cm x 39cm
9732

Maîtres de l'Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a smaller 11 x 15 inch format, was put together by Jules Chéret, the father of poster art and distributed between 1895 – 1900. The varied selection of prints were sold in packages of four and delivered monthly to subscribers. Designedfor a subscription audience it showcased the most influential posters of the era in a collectible small format.

In this image, the artist Jules Cheret is trying to promote the Louvre Department Store in Paris and the many toys and games available for children. Jules Chéret (1836-1932) was known as the "Father of the Modern Poster." He was a French painter and lithographer who traveled to England as an apprentice, and introduced the latest lithography techniques to French culture. Paired with his creativity and artistic flair, Chéret began creating advertisements for cabarets, music halls, and theaters. His artwork is typified by his influence of the Rococo movement to create vivid advertising, often featuring free-spirited young women that became known as "Chérettes." These figures have become quintessential Belle Epoque imagery. Chéret's posters earned him a gold medal at the Paris World's Fair in 1889.

This is an original vintage poster, not a reproduction . This poster is on heavyweight paper, and is in excellent condition. We guarantee the authenticity of all of our posters.