Miarka Label - Lefevre Utile

This is an original stone lithograph created in 1910 as a label for the Lefevre Utile Biscuits Company in France for their Miarka products. It is in the Art Nouveau style by Alphonse Mucha and includes gold lustre inks to create a stylish and distinct design.

Czech artist Alphons Mucha (1860-1939) liked drawing when he was a child, and at a young age started working as a theatrical scenery painter. In 1879, Mucha moved to Vienna to pursue this line of work, and soon after was sponsored to study at the Munich Academy of Fine Arts. The artist moved to Paris in 1887 to continue his studies at Académie Julian and Académie Colarossi. He soon became popular in the French capital for his paintings, illustrations and designs for jewelry and wallpapers, among others. His style became known as Art Nouveau, French for “New Art”. Mucha usually depicted beautiful women surrounded by flowers and Neoclassical inspired robes. Mucha created posters for many brands, for LU he also designed posters, wrappers and other printed objects.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition.

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