Musee Grevin Avant La Lettre (Before Text), created in 1900, is one of the best known images by the great French artist, Jules Chéret. The poster advertises a show performance at the Musee Grevin in Paris. The Musee Grevin is a wax museum found on Boulevard Montmartre in Paris in 1892 and it is still operating. The colors and details of the artwork are reflective of Jules Cheret's detailed and flowing artistic style. . This version of the poster does not include the text which was intentionally left blank so that different lettering could be overprinted to promote future shows at the Musee Grevin.
Jules Chéret (1836-1932) was known as the "Father of the Modern Poster." He was a French painter and lithographer who traveled to England as an apprentice, and introduced the latest lithography techniques to French culture. Paired with his creativity and artistic flair, Chéret began creating advertisements for cabarets, music halls, and theaters. His artwork is typified by his influence of the Rococo movement to create vivid advertising, often featuring free-spirited young women that became known as "Chérettes." These figures have become quintessential Belle Epoque imagery. Chéret's posters earned him a gold medal at the Paris World's Fair in 1889.
You can read more about the life of Jules Cheret on our blog post:
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.