New York World's Fair - Medium - Binder

This poster, by Joseph Binder for the 1939 World’s Fair Poster features in the centermost portion of the image, the Trylon and the Persisphere, symbols of the World's Fair along with skyscrapers, airplanes flying in formation, and search lights. The Trylon and Persisphere were designed by Wallace K. Harrison and Jacques-Andre Foulioux and were used to showcase futuristic design. The official colors of the fair were blue and orange which is clearly utilized in Binder’s design.

The 1939 World’s Fair took place on 1,216 acres of land in Flushing Meadows-Corona Park and is noted in history as the second most expensive world’s fair of all time. The fair, themed "Building the World of Tomorrow" opened on April 30th 1939 with 206,000 people in attendance from all over the world. Most significant from the Fair, the former RCA President used the occasion of the Grand Opening to introduce television to the masses. Another popular event of the fair was the exhibition for the Westinghouse Time Capsule, which is not to be opened for another 5,000 years containing writings by Albert Einstein and Thomas Mann, copies of Life Magazine, camel cigarettes and a Mickey mouse watch (Wikipedia).

Born in Vienna and trained as a painter at the Kunstgewerbeschüle, Joseph Binder's (1898 - 1972) early designs won numerous international competitions that placed his posters in public spaces throughout Europe. A leader in the emerging field of graphic design, Binder felt that posters were "an expression of contemporary civilization reduced to its simplest forms for instantaneous visual communication." In 1933 Binder was invited to serve as a graphic arts lecturer at the Art Institute of Chicago, and within the next few years moved to the United States permanently. He won numerous awards for his poster designs, including national competitions sponsored by the Museum of Modern Art, the United States Navy, the United Nations, the Red Cross, and the 1939 New York World's Fair. - "Smithsonian Art Museum"

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all our posters.