Save a Loaf

During World War I, posters were an essential way to get information out to the general population. In 1917, President Woodrow Wilson created the U.S. Food Administration which operated offices in each state. The Administration was created to conserve and supply the distribution of food during the war, facilitate transport of food, and retain governmental authority over food through voluntary agreements. There were multiple efforts made during the war to conserve food. The USFA's first director was Herbert Hoover. It was he who coined the phrase that "Food, will win the war". With the support of the Council of Defense and other government organizations, he encouraged homeowners to sign pledges testifying to their efforts to conserve food. This resulted in 'Meatless Mondays', 'Porkless Saturdays' and so forth. The Food Administration prevailed by combining patriotism and advertising; they so even went so far as to create their own advertising division.

Frederick G. Cooper enjoyed a career as one of America's foremost illustrators in the first quarter of the 20th. Century. His "bighead" cartoon characters were seen constantly through out the teens, 20's & 30's in many of the most popular magazines of the day. He did ads for Westinghouse, posters for the War Department, illustrated books and magazines articles and designed alphabets.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.