Suisse Centrale - Carigiet

This original vintage Swiss travel poster, Central Switzerland – Beautiful Switzerland, was designed by Alois Carigiet in 1944 for the Swiss National Tourist Office as part of its celebrated La Suisse Terre de Beauté (Beautiful Switzerland) series. The poster depicts a paddle steamer gliding across the pristine waters of Lake Lucerne, framed by the dramatic peaks of the Central Swiss Alps. Carigiet's expressive brushwork, rich colors, and painterly style beautifully capture the grandeur of the landscape while conveying the peaceful atmosphere that made Central Switzerland one of the country's most popular tourist destinations.Alois Carigiet (1902–1985) was one of Switzerland's most distinguished twentieth-century artists, celebrated for both his travel posters and his illustrations for the classic children's book Schellen-Ursli. His vibrant use of color and highly individual artistic style helped redefine Swiss travel advertising, and his posters remain among the most sought-after examples of mid-century Swiss graphic design.The Beautiful Switzerland series is considered one of the finest travel poster campaigns produced by the Swiss National Tourist Office. Printed by Wolfsberg in Zürich using the stone lithographic process, the series showcased the beauty and diversity of Switzerland's regions and played a significant role in promoting the country as a premier international travel destination. Today, these posters are admired for both their artistic excellence and their enduring appeal among collectors of vintage travel posters.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.