This is an original stone lithographic poster created in 1923 by the famed poster artist Leonetto Cappiello. It is a rare poster created for the Union of France to Promote the expansion of the morale and materials of France after the First World War. It encourages the viewer to hold to their money (i.e. the fruits of their labor).
Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.
To learn more about the artwork of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted and linen backed. It is in very good condition following professional restoration to tears in the poster.
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