The "Dot Com" boom of the early 2000s exploded the options for travel for the everyday person, bringing the travel agency virtually into our homes. One company at the forefront was Orbitz, and this poster is part of their very first campaign from 2001. In order to differentiate themselves from the competition, Orbitz decided to pay homage to the heyday of travel agencies - the 1950s. They employed two of the era’s illustrators, Robert Swanson and David Klein - then in their ‘80s - to create five great images that harkened back to the Mad Men era of advertising. Pictured here is the iconic Eiffel Tower, a reference to a poster created by Klein for TWA in the 1950s.
Orbitz chose to work with the design firm TBWA/Chiat/Day on this inaugural campaign for wise reasons - this was the same graphic design firm that helped launch the first Macintosh computer, as well as Apple’s iconic Think Different campaign of the late 1990s. Chiat saw the connection between Orbitz and the nostalgia of the travel agency.
One of the artists of this poster, David Klein (1918-2005), was best known for his influential work in advertising. He produced illustrations for Broadway theatrical productions, Hollywood films, the United States Army, and numerous corporate clients. However, Klein is best remembered for the iconic travel images he created for Howard Hughes and Trans World Airlines (TWA) during the 1950's and 1960's. To learn more about artist David Klein, please click on the link: https://postergroup.com/blogs/the-ross-art-group-blog/david-klein-posters-as-portals-of-discovery. Unfortunately, there is very little known about the second artist in this series, Robert Swanson. He did create several posters for TWA in his career, most of which were done in the 1950s.
This poster is hand-signed by both David Klein and Robert Swanson.
This is an Original Vintage Poster. It is not a reproduction. This poster is printed on heavyweight paper and is in excellent condition. We guarantee the authenticity of all our posters.