7 Up Butterfly - Large

This vibrant psychedelic poster for 7Up transforms a simple soda bottle into the body of a butterfly, its wings exploding with bold color and symbolic imagery. Each wing panel carries its own message: the American flag on one side, fireworks on another, a pastoral sunrise below, and a field of vivid red flowers completing the composition. Rendered in dazzling pinks, greens, oranges, and blues, the design embodies the free-spirited optimism and experimental style of the late 1960s and early 1970s.Part of the celebrated “Uncola” campaign, this poster reflects 7Up’s innovative advertising strategy, positioning itself as a youthful, rebellious alternative to mainstream sodas. The butterfly—an emblem of transformation—captures the era’s embrace of change, freedom, and countercultural creativity. By merging patriotic motifs with flower-power graphics, the imagery appealed to both tradition and youthful energy, making it one of the most memorable pieces of brand art from the period.The poster was created by Pat Dypold (b. 1943), an American illustrator and graphic artist best known for his contributions to 7Up’s groundbreaking psychedelic advertising campaign of the late 1960s. Working alongside other visionary designers of the time, Dypold brought a distinctive sense of whimsy, bold color, and surreal symbolism to commercial art. His work blurred the boundaries between advertising and pop art, leaving an enduring imprint on mid-century American visual culture.Psychedelic advertising art such as this became highly collectible for its crossover appeal between pop culture and fine art. The poster not only represents a snapshot of 7Up’s daring marketing but also serves as a time capsule of the visual language of the era, linking commercial design to the broader currents of 1960s graphic art.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.