Abadie - Cappiello

"We only smoke Abadie Papers" declare the regal trio in this scarce image by poster legend Leonetto Cappiello. The three cloaked kings serve to illustrate that Abadie smoking papers are for the most refined palettes. Rolling papers are used to hand-roll tobacco into cigarettes, and were in high demand at the turn of the nineteenth century when virtually every adult smoked. Abadie was founded in 1866 and was seen as a quality and high-end option for smokers.

Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.

To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello

This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.