Air France - Vers des Ciels Nouveaux

This striking Air France poster by Perceval captures the romance and optimism of mid-century air travel through a bold and uplifting composition. A powerful aircraft soars upward through a dramatic opening in the clouds, revealing a radiant blue sky beyond. Beams of light cascade downward, emphasizing the sense of ascent and possibility, while the stylized rendering of the airplane conveys both strength and elegance. The slogan “Vers des Ciels Nouveaux” (“Towards New Skies”) reinforces the theme of progress and discovery, presenting air travel as a gateway to new horizons and limitless opportunity. The golden Air France emblem below the aircraft adds a refined touch, anchoring the composition with a sense of prestige and national pride.Air France was formed in 1933 through a merger of several smaller international companies. These airlines had already built extensive networks across the world, and when combined under the Air France umbrella they created an unprecedented accessibility to global travel. Air France remains one of the most highly regarded international airlines, servicing 78 countries around the world. It served as France’s primary national flag carrier for seven decades prior to its 2003 merger with KLM.Posters have always been essential to Air France’s communications. It has assembled one of the greatest poster collections in the world, with over 1,500 designs created by some of the most celebrated illustrators of the 20th century. Air France posters are typically bold and visually striking, often using minimal text while portraying destinations as dream-like and air travel as the gateway to those dreams.Perceval was a French graphic artist active during the mid-20th century, known for his contributions to travel and aviation advertising. His work reflects the influence of the Art Deco tradition, characterized by strong geometric forms, dynamic perspectives, and a refined sense of modernity. In this poster, Perceval masterfully combines dramatic lighting with streamlined design to evoke both the technological advancement and aspirational spirit of early commercial flight.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.