Anis Infernal - Cappiello

This dramatic and visually electrifying poster for Anis Infernal by Leonetto Cappiello is a quintessential example of the artist’s ability to fuse bold imagery with unforgettable branding. Cappiello’s genius lies in transforming a simple liqueur into a bold, almost theatrical experience that lingers in the viewer’s memory.Anis Infernal was produced by Miguel Serra of Lérida (Lleida), Spain, a regional distiller known for crafting anis-based spirits, which have long been a staple of Mediterranean drinking culture. Anisette, derived from aniseed, was especially popular in France and Spain during the late 19th and early 20th centuries, enjoyed both as an aperitif and a digestif. By branding his product as “Infernal,” Serra sought to distinguish it in a crowded market, emphasizing intensity, character, and a memorable identity—qualities perfectly captured by Cappiello’s fiery and mischievous visual interpretation.This poster is rare and we cannot find any previous auction records for it.Leonetto Cappiello (1875–1942) was an Italian-born artist who became one of the most influential poster designers of the early 20th century, working primarily in Paris. Often regarded as the father of modern advertising, Cappiello broke from the ornate traditions of Art Nouveau by introducing bold, simplified compositions centered around a single striking figure. His use of dark backgrounds, vibrant colors, and imaginative characters allowed brands to stand out instantly in the crowded visual landscape of early 20th-century cities. Among his most celebrated works are posters for Cinzano, Campari, Maurin Quina, and Végétaline, all of which exemplify his innovative approach and enduring appeal.To learn more about the artwork of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThis is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and aside from minor staining in the margins in excellent condition. We guarantee the authenticity of all our posters.