(102cm x 132cm)
Chocolate Menier is one of the most charming posters in our collection. A schoolgirl stops along her journey, puts down her full basket of Menier sweets and umbrella, and uses a piece of chocolate to graffiti her love of the brand on a wall. It is an alluring image that relates the sweetness of childhood to chocolate while also making us viewers accomplice to the girl’s playful prank.
Chocolate Menier was founded in 1816 by Antione Menier. Menier started his company producing medicine, using cocoa powder to coat the tablets. Chocolate proved to be the star ingredient, and Menier quickly pivoted to becoming a chocolate company. They became the first company in France to use machinery in their process, used the latest advances in transit and production, and owned cocoa estates in Nicaragua. Menier quickly became the largest chocolate manufacturer in France. Their popularity waned after WWII, and the company was eventually bought by Nestle. Nestle uses Chocolate Menier’s Industrial Revolution factory as their French headquarters, and the building is now a UNESCO World Heritage Site.
Firmin Bouisset (1859 - 1925) was a French illustrator and painter. His special area of expertise was depicting children. Bouisset used his daughter as the model for this poster, and it went on to become Chocolate Menier’s mascot. The French Schoolgirl was used not just in this poster, but in all of Menier’s packaging going forward. This was not the only time Bouisset created a smash hit - his illustration of a schoolboy for Lefevre Utile cookies is still used to this day in packaging.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.
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What Does 'Original' Mean?
We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.
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If there's anything you want to know about posters, vintage or more modern, there's nothing Mr Ross doesn't know. His open and friendly manner helps one to choose the most suitable material whether for decoration, investment or whatever... I can't recommend him highly enough.
Just wanted to say thanks for the poster. You sent it on Thursday and it was delivered the following Monday (nearly quicker than it took us to get home) to our house in Perth, Australia. We have just had it framed. We love it; it goes perfectly with the room.
- Kasia & David
The Ross Gallery has the best selection of vintage posters I have ever seen. Seriously, if you are in the market, they are the people. And, they know everything there is to know about the posters' provenance.