Citronnade a L'Ananas - Cappiello

This elegant poster for Citronnade à l’Ananas by Leonetto Cappiello perfectly captures the lightness and pleasure of a refined summer beverage. Cappiello’s signature approach—pairing a single, memorable figure with bold color contrast—transforms the simple act of drinking into a moment of refined pleasure and visual delight.Citronnade à l’Ananas was produced by Liqueurs Briottet, a historic French distillery founded in Dijon in 1836. Known for its high-quality fruit liqueurs and syrups, Briottet built its reputation on traditional craftsmanship and carefully selected ingredients. By the early 20th century, the company had become well regarded for its innovative flavor combinations, such as this pineapple-infused citronnade, which would have appealed to contemporary tastes for exotic and refreshing beverages. Leonetto Cappiello (1875–1942) was an Italian-born artist who became one of the most influential poster designers of the early 20th century, working primarily in Paris. Often regarded as the father of modern advertising, Cappiello broke from the ornate traditions of Art Nouveau by introducing bold, simplified compositions centered around a single striking figure. His use of dark backgrounds, vibrant colors, and imaginative characters allowed brands to stand out instantly in the crowded visual landscape of early 20th-century cities. Among his most celebrated works are posters for Cinzano, Campari, Maurin Quina, and many Cognacs, all of which exemplify his innovative approach and enduring appeal.To learn more about the artwork of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThis is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.