This charming poster for Dubonnet captures the lighthearted atmosphere of the French bar scene during the Belle Epoque. The classic color palette of white, red, and black is used to simply and effectively show us that Dubonnet is a drink for a night of fun.
Dubonnet is a wine-based aperitif with quinine, meant to be enjoyed before dinner to stimulate the appetite. Dubonnet was developed in 1846 by Joseph Dubonnet in a competition run by the French Government. The goal of the competition was to find a way to convince French Foreign Legionnaires in North Africa to drink quinine, which combats malaria but tastes very bitter. Dubonnet was wise enough to combine the quinine with irresistible wine and other flavorings, and the drink became an instant success abroad and in France. It is still manufactured today, and is actually the Queen of England’s beverage of choice.